The place of television programme formats

the place of iranian public diplomacy in central asia

چکیده: نسبت به کارکرد و ماهیت دیپلماسی عمومی در جهان امروز نظریه های متعددی بیان گردیده و جایگاه آن در کنار نظریه های دیگر در محافل آکادمیک و دانشگاهی بررسی و تحلیل گردیده است. نظر به اهمیت دیپلماسی عمومی و جایگاه آن در سیاست خارجی ایران این نوشتار با تمرکز بر دیپلماسی عمومی در منطقه آسیای مرکزی تهیه و تنظیم شده است. این ضرورت از آنجا ناشی می شود که اولاً مفهوم دیپلماسی عمومی در سیاست خارجی ای...

Place Metaphor in Digital Television

We report findings from two usability studies of digital television (DTV). A preliminary study was undertaken with eight subjects. The final study had thirty subjects. It was found that content and interface elements should be evaluated in terms of concrete and conceptual nearness with respect to all parts of the DTV experience. Additionally, several features of the DTV application interface we...

A Comparison of Three Interactive Television Ad Formats

This study explores the effects of interacting with three current interactive television (iTV) ad formats, using an Australian audience panel. Interaction with iTV ads has positive effects on awareness and net positive thoughts, which increase purchase intentions compared with the influence of regular ads. The telescopic format represents the best format, likely because it makes the most of the...

Consulting patterns after a television programme on sexually transmitted diseases.

The effect on the work load in one of two clinics featured in a television programme devoted to the sexually transmitted diseases was monitored. The patients' source of referral was recorded before and after the programme and the number of telephone inquiries noted during the same periods. For the two weeks after the programme 18% of the male patients and 13% of the female patients attending th...

High dynamic range television for production and international programme exchange